SPSS Help for Choosing a Qualitative Research Approach

SPSS Help for Choosing a Qualitative Research Approach


Every quality researcher has to choose SPSS help for choosing a different way of performing the research process. The quantitative approach is for those who prefer to dig into data, crunch numbers, and make conclusions based on the numbers that are presented in front of them. A qualitative researcher will have a very different experience. He or she is focused more on getting to know people in their natural environment rather than collecting numbers. And so this guide will show you how to choose a qualitative research approach no matter what approach you're comfortable with.
When you are looking for a qualitative research approach, you have to choose the right method based on the topic to study. There are several ways to approach your studies depending on your purpose and aim. You can either collect data directly from people in the environment, or you can access the rich resources of human interactions across time, place and culture. One important thing is that you need to be able to answer certain questions about your study accurately. Let us understand which method to be chosen for a particular type of qualitative research.

Different forms of qualitative research methods

    1. Grounded theory

      Grounded theory has three phases: conceptualization, data collection and analysis. This process might look a little like this. A researcher starts with an ‘understanding’ of social phenomena—their relevance, purpose, origin, history and so on. In the first phase of their research process—the conceptualization stage—they develop a theory about their knowledge of the “understanding” by using situated inquiry features. Finding a local base for understanding grounded theory brings out the local nature of social aspects, and enables researchers to approach them as embedded in a wider world that can include everything from global politics to local culture.

    2. Phenomenological research

      Phenomenology is the study of phenomena. What is a phenomenon? A phenomenon is any occurrence, event, or happenstance that can be described objectively. Phenomenology does not look at people, but rather at what people experience and how they make sense of that experience. It's about being more subjective than objective. In addition, phenomenological research is a kind of qualitative research which is used to study subjective experience. Its focus is on individuals and their personal experiences of something. A researcher will use a method called participant observation or ethnographic methods to interview and observe people in their natural habitat. Most people would think that phenomenological research is some kind of scientific technique to understand the way human beings experience reality. However, that's not the case at all: it's really just a fancy-schmancy way of describing how people experience reality.

    3. Narrative research

      The word "narrative" is an old-fashioned term even in academia. It's been around for years and used to explain how stories could represent or inform the truth. In traditional research terms, the narrative is often considered a subjective, or non-scientific, way of documenting history and experience. But narrative research uses multiple ways to explore people's views and experiences, rather than just one (like surveys). For instance, Narrative interviews are structured conversations between researchers and informants that are structured around particular themes. Storytelling involves an explanation of past experiences through the use of storytelling techniques such as using maps or metaphors to depict emotions, memories and other experiences.

    4. Field Research

      Research related to the phenomena being studied takes place in the community in which they exist, which is an old-fashioned method. The purpose of this study is usually to gather information about various elements and characteristics of a subject area. Research in the field has the advantage of being highly concentrated, encouraging the researcher to become familiar with the environment and the people living there. Sometimes researchers take help from professional SPSS tutors to serve the purpose.

    5. Case study

      A case study is an explanatory and illustrative research method that provides data and details about a person instead of a phenomenon. Business and economics contexts often make use of this kind of research, which examines the lives of people rather than concentrating on individuals. Research using case studies has the advantage of being descriptive, easy to conduct, and doesn't have limits on what information can be collected.

SPSS data analysis


People's feelings and interactions were described primarily with metrics, and the techniques and methodologies developed during the formative period were mostly descriptive. Many scholars have turned to the above approaches to study people, their experiences, behaviours, and opinions in light of the growth of social research and the emphasis on data analysis it has brought. You can also choose SPSS data analysis & services for help and assistance. Good luck with your qualitative research!

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