Qualitative research is about collecting and analysing. You need to provide a convincing argument regarding your qualitative design as to why you have chosen your selected qualitative design. The argument should consist of the points like its strengths and weaknesses and research questions. Your foundation element should be aligned with the qualitative methodology during the topic development phase. It is a market research way through which data can be obtained. It aims at gaining an understanding of why something is not observed and focus on intervention improvement. The qualitative methodology uses a systematic language-centred analysis technique instead of statistical analysis. Qualitative and quantitative research are altogether different but the qualitative approach helps in providing great insights into the problem and helps to develop ideas for potential quantitative research. The approaches included in qualitative research are:-
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